Several Founders, Co-Founders, CXO Bankers, CXO Fintech professionals & people who participated in the ePanel discussions:
- Mr. Rajeev Panikath, COO, SBM Bank (India)
- Mr. Jayaram M, Consultant (Partner), Basil Capital
- Mr. Sheoji Meena, Former Director, Bank of India Uganda Limited
- Mr. Amitabh Rai, Deputy General Manager, Punjab National Bank
- Mr. Ishan Vaish, India & UK Partnership Manager – Worldwide Developer Relations, Apple
- Mr. C V Ramana Rao, Sr Manager, Punjab National Bank
- Mr. Anil Shenoy, Director – Credit and Risk Management, First Data Corporation
- Mr. Roopesh Chandran, Director – Fintech, Processors and Business Excellence at Visa
- Mr. Abhishek Arun, former Chief Operating Officer, Paytm Payments Bank
- Mr. Rakesh Shetty, Product Head Micro Loans, Fortune Credit Capital Ltd
- Mr. Hitesh Thakkar, Fintech Consultant, Self-Service Automation
- Mr. Ajay B Panicker, CEO & Founder, NetPay Limited
- Mr. Arun Tanksali, Co-founder & CTO, Nearex
- Mr. Piush Kothari, Head of Business Operation, Walt Disney Direct-to-Consumer & International
- Mr. Shirsha Ghosh, Co-Founder and Head of Technology, Welance
- Mr. Vikas R Panditrao, Co-Founder, Forum of Industry and Academic Knowledge Sharing (FIAKS)
- Many other CEO/CXO Bankers & Fintech professionals on FIAKS Forum requested to remain anonymous
Well, the following bespoke will enlighten on infringement of privacy. The problem statement is, Olympic medal winner and her agency is taking over 20 brands to court for using her image and name for moment marketing, without her consent or proper permission. How can this be considered an infringement on the player’s privacy? Well, no one knows the agreement details. We are not even third party, so let’s just see some perspectives
It’s about money. It’s about professionalism;
- The issue is not that of infringement on player’s privacy. It’s more like hitting right on the stomach. Had these been official endorsements, she (and her manager) would have received a huge sum of money (especially after receiving an Olympic medal). Any of these companies would they be ok if someone had used their name without permission.?
- Isn’t it similar to using a famous personalities picture and adding your brand picture at your bottom to indicate the famous personality promotes the brand? Seems the Olympic medal winner did the right thing. Pay them if you want them to promote your brand!
- Both sides milking the moment though member agrees with the athlete that if using name and moment of glory for promoting the brand (no charity or bigger cause reason will fly here) acknowledge and formally seek permission. Pay it up in simple terms, for the person and moment has attained celebrity status and there are no free lunches.
- If you are a brand there is something called brand ruboff. Whether one likes it or not. That is why brands don’t wish a politician a happy birthday, generally. Brands come at a price. Don’t we have to maintain a higher AQB for getting a brand experience? Then why a branded player be allowed to be used as a commodity?
- Member thinks the practice is very common across the world. Even in India take cricket as an example – the players charge depending on statute huge amounts for a still photo to be used in commercials. Brands cannot act cute and use that IP in the garb of congratulating, while they are also promoting themselves.
Now, this sounds like good fodder for a debate, indeed a fuzzy and tricky topic;
Register and Read the complete discussions