FIAKS Digital
शिक्षाप्रसार अभियान

Snapshot of FIAKS Digital शिक्षाप्रसार अभियान Edition 2.0

About FIAKS Digital शिक्षाप्रसार अभियान

There was abundant content on the rising digital frauds being posted by our community members on our disruptive learning & development platform. The notable rise in online fraud, poses serious risks to individuals and businesses alike. The figures unmistakably highlight this reality. According to data presented by the Ministry of Finance in the Rajya Sabha, the total value of digital financial frauds reached ₹4,245 crore during the first ten months (April to January) of the FY 2024-25, involving 2.4 million incidents. In the FY 2023-24, financial frauds totaling ₹4,403 crore were uncovered across 2.8 million cases. Based on various reports, these affluenza scams are not limited to our region; similar issues are also occurring in developed markets. Educated, well off Americans lost $5.6 billion to sophisticated fraudsters in 2023. And in 2024 Americans reported losing more than $12.5 billion to fraud, a 25% increase over the previous year, according to Federal Trade Commission data. Further, a RBI circular by Chief General Manager mentions about “Increasing Instances of Payment Frauds – Enhancing Public Awareness Campaigns Through Multiple Channels” and has recognised that all stakeholders – banks & non-banks need to join hands to enhance public awareness in the face of rising instances of digital fraud

After thorough deliberation on these statistical and regulatory insights, it paved the way to bring into being FIAKS Digital शिक्षाप्रसार अभियान, marking a significant step toward fostering digital awareness. We are happy taking a small step in this direction thru this mission driven initiative. We are confident that it is all set to give impetus to window of opportunity, while promoting the marriage of convenience & caution through digital financial literacy.

FIAKS Digital शिक्षाप्रसार अभियान featured on दूरदर्शन

Study Tour to GERMANY:

INDIA - A World Leader in Digital Public Infrastructure

Who better than a postman, one of the most trusted figures in a village, to drive digital financial literacy? With this insight, to amplify public awareness through nationwide outreach, we entered into a partnership with India Post Payments Bank on 27th April, 2023. As part of this collaboration, FIAKS took on the responsibility of designing comprehensive Digital Financial Literacy Content tailored to the needs of rural communities. This training material in video and pdf format was aimed at equipping Postmen and ग्रामीण डाक सेवक with essential digital skills, empowering them to become Digital मार्गदर्शक who would, in turn, disseminate this knowledge and foster digital empowerment across villages in India.

Edition 2.0 [FY 2024-25]

With the findings gathered from the first edition, we set out to visit 10 states, 34 cities, over 137 days covering 7,164 km via road, rail, and air for the second edition of FIAKS Digital शिक्षाप्रसार अभियान. Particularly in this second edition, we focused to train the trainers by imparting education and empowering merchants, CSP & agents of banking correspondents who are driving financial inclusion serving thousands of customers in tier 2/3/4 cities. We conducted 100+ sessions and shared knowledge on:
  • Online fraud prevention
  • Cyber fraud reporting
  • RBI CMS portal complaint registration
  • Inform about regulator engagement possibilities for start-ups through Finquiry & Finteraction & also responding to queries
We were apprehensive about what response we would get or whether people would want to participate in these sessions or not. But to our surprise, we got amazing responses during both the editions of FIAKS Digital शिक्षाप्रसार अशियान. People were keen to gain information about digital frauds and how to avoid such frauds, how to report such frauds, etc because people are being pushed to go cashless and more digital. What amazed us further was that during our interaction with the people, they said that while financial literacy sessions were being held, none of them mentioned of such exclusive digital literacy sessions being conducted in their region. To that end, we felt glad to have made this contribution by addressing these concerns which are the need of the hour!

Vadodara [Gujarat]

Ahmedabad [Gujarat]

Gandhinagar [Gujarat]

Chanwada [Gujarat

Kevadia [Gujarat]

Nashik [Maharashtra]

Sinnar [Maharashtra]

Chhatrapati Sambhajinagar [Maharashtra]

Shirdi [Maharashtra]

Ahmednagar [Maharashtra]

Berasia [Madhya Pradesh]

Shyampur [Madhya Pradesh]

Duraha [Madhya Pradesh]

Bairagarh [Madhya Pradesh]

Idgah Hills [Madhya Pradesh]

Varanasi [Uttar Pradesh]

Ayodhya [Uttar Pradesh]

Paharpur [Uttar Pradesh]

Lucknow [Uttar Pradesh]

Mohali [Punjab]

Patiala [Punjab]

Chandigarh [Punjab]

Beldal [Odisha]

Angul & Talcher [Odisha]

Mangalagiri [Andhra Pradesh]

Vijayawada [Andhra Pradesh]

Jaipur [Rajasthan]

Madurai to Kanyakumari [Tamil Nadu]

Bengaluru [Karnataka]

Edition 1.0 [FY 2023-24]

We hit the trail by visiting 100+ villages, staying in Dharmashala, and gathering insights on how digital payments are happening there and the ease at which those people were using them. We were quite amazed to learn that within each km there existed at least 10 to 15 small villages. Further during our interaction with these people, to our surprise, we discovered that these people who couldn’t even read or write were able to make UPI and QR code-based payments. While digital payments were quite a convenient mode of payment for those villagers and they were easily making online payments on a day-to-day basis but, they lacked information on how to report a fraud or where to report a fraud in case of any digital fraud happens, and what precautions one must take to avoid these frauds in the first place.

Are you aware of any training sessions conducted in your village regarding Online Digital Payment Products and training on how can you avoid frauds while using digital products?

What are the different Digital Payments Products used in the village?

Do you know anyone using UPI product, BHIM app or RuPay card in your village?

Awareness regarding OTP, LINK, SPAM, SPAM SMS

Use of cards, POS, QR codes & Aadhaar Biometric in the village

Identifying "Digital मार्गदर्शक" in TIER 6 villages