But the main appeal of fintech is the opportunity to collect and analyze customer data. Fintech is literally where the money is, and knowing how consumers spend it points companies to potential profit pools.
By data mining through fintech, companies can get a better understanding of customers’ wants and needs. They can use those insights to launch new products or hone existing ones. They can also sell data to third parties, opening up entirely new revenue streams.
Read more… Source Techasia