Lack of technological development in rural Chinese areas is another reason why e-commerce has not yet reached its full potential. Rural Western-based users make up a meager 27 percent of all internet users in China, with the vast majority of infrastructure developments being focused on China’s Eastern seaboard.
China’s e-commerce companies have begun to recognize the rural sector as having the largest potential for prosperity.
Lack of cellular infrastructure development runs in parallel with a similarly dismal rural logistics network, making it difficult to order and deliver e-commerce goods in the region. To counter this problem, JD.com received approval earlier this year from China’s Civil Aviation Administration to test a drone delivery network in the northwest Shaanxi province, with an aim to build more than 10,000 drone airports in the future, with a specific 185 being dedicated to deliver goods in the mountainous Sichuan region.
Read More … Source :techcrunch
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