What do I mean by community? Your target contacts, your connections, your tribe coming together to solve common problems, up their game as professionals, and feel a part of something bigger. Add to that buyers today want to do business with brands they like and feel a human connection with. Imagine how much easier your marketing job would be if you were one of those brands!

Which community of people do you want to focus on? Maybe you have multiple buyer personas or sell to many different job titles. Look for the commonalities and pain points between these personas and job titles to come up with the community you want to serve.

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