What’s often missing from the ongoing debate about such regulation and legislation is any consideration of how the internet pays for itself. As you read the news online or watch the latest binge-worthy series on your smart TV, you are likely paying for it by watching advertising. The more relevant that advertising is to you, the more valuable it is to the advertiser and publisher, and the more it can be used to fund great content.
For the select few, such as Netflix and The Wall Street Journal, a subscription-based business model works, for now. But in the great scheme of the internet, these subscription success stories are outliers and they will become increasingly rare. The latest research from Deloitte suggests that almost half of US consumers are already starting to experience subscription fatigue.
Read the full article on World Economic Forum.