Vietnam’s Ministry of Trade has signed a partnership with Amazon to help Vietnamese merchants get on board the Amazon Global Selling network.
The pact entitles access to the e-commerce giant’s 300-million-strong customer base and helps Vietnamese businesses reach wholesale buyers throughout the US, Japan and Europe. It is Amazon’s first e-commerce operation in the territory.
“Vietnam has more than 700,000 businesses, 98 per cent of which are SMEs. Therefore, in addition to traditional trade promotion initiatives, developing e-commerce is critical,” said Vu Ba Phu, head of the ministry’s trade promotion agency.
Read more.. source insideretail