Brave’s browser, which blocks ads and trackers, has been around since 2016, and already has nearly 6 million users. Up until now, it has let users donate BAT to websites and YouTube personalities, as a way of letting you directly fund the content you read or watch. Starting yesterday, users have a new option: to see Brave-specific ads that come in the form of desktop notifications instead of banner ads. If you opt in to see these ads, you’ll get paid. Brave says it will distribute 70% of its ad revenue to its users’ crypto wallets. That could work out to about $5 per month, CEO Brendan Eich tells Wired. According to CoinDesk, the company eventually plans to give publishers a tool to accept micropayments for individual posts rather than subscribing.
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