Cart abandonment doesn’t happen all that often in brick-and-mortar stores. But the relative ease of online shopping means that in the e-commerce realm, it’s an all too common occurrence. In fact, the average online cart abandonment rate currently stands at about 70%.
While that statistic may seem like cause for alarm, there are a number of simple things you can do to keep your abandoned cart rates down. In most cases, it’s a simple matter of design and making the checkout process easier and more straightforward.
1. Understand intent.
2. Shorten and simplify checkout.
3. Be upfront about shipping costs (or offer free shipping).
4. Offer guest checkout.
5. Inspire confidence.
6. Consider accepting additional forms of payment.
Read more … Source: Forbes