Signet Jewelers (SIG), the world’s largest retailer of diamond jewelry, is making a big bet on brick-and-mortar for its online-only diamond jewelry brand, JamesAllen.com.
On Friday, James Allen opened its first-ever retail store in the Georgetown neighborhood of Washington, D.C. Signet’s in-house real estate team picked that area because it’s a location that’s attracted JamesAllen.com shoppers in the past. What’s more, the company also sees “a lot of potential buyers” thanks to the younger population residing there that likes to shop the area’s boutiques and big brands like Apple and Urban Outfitters.
Read More .. Source :Yahoo
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