Why is it so difficult for the person who thinks differently to make headway in most organizations? And why does an entire generation suddenly believe things that are very different from people 10 years older, and take those beliefs as obvious? The answer lies in the brain.
A new study from HSE University in Russia finds that when we have a different opinion from the majority, our brains make a special note of it. Why? The brain leaves a ‘trace’ when there is disagreement so it can later change our opinion to align with our social group. In other words, our brains actively track our group’s opinion and then make sure we fall in line.
Read the full article on Forbes