This month, that same accounting exercise is a far different picture for Hollywood as Covid-19 has grounded the theatrical movie business to a screeching halt. The entire 2020 summer movie season — 4 full months — has brought in a meager $12 million in total revenue, or only 0.2% of last year’s take. It took Avengers: Endgame just over 1 hour of ticket presales to exceed that mark. The box office has been so bad this year that a 29 minute movie called Unsubscribe, shot entirely on Zoom, topped the charts the week of June 10th with a $25k gross. We are witnessing the most dramatic collapse ever for theatrical Hollywood, due to the Covid-19 crisis.
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