Argentine e-commerce giant MercadoLibre remains the best performer in the sector in Brazil, according to new research.
According to the survey conducted by website Mobile Time in partnership with polling firm Opinion Box, the company – which operates locally as MercadoLivre – is the first choice by Brazilians when it comes to buying online.
Overall, most popular categories of products purchased across the e-commerce landscape in Brazil are clothing (54 percent), followed by electronics (47 percent) and food (41 percent).
The survey also highlighted the consolidation of the smartphone as a means of purchase: 69 percent of respondents said they preferred to buy via their mobiles rather than on the desktop, the means utilized 31 percent of those polled to shop online. Read More…
Source :Zdnet