Lloyds Banking Group is currently embarked on a £3 billion third phase of its digital transformation, a journey that dates back to 2014. It’s a hefty investment for the bank, but one that’s totally worth it, according to CEO Chief Executive Antonio Horta-Osorio:

In an Open Banking world, where we believe we have a very significant advantage because customers in that multichannel, multi-brand, approach customers interact with us 16 times a month and growing. With the massive investments we are doing in technology, Artificial Intelligence, behavioral models, risk models, we are growing customers much better and therefore, we will be able to offer them the products and services they need when they need, in transparent conditions, at fair prices.

Source : diginomica.com

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