On Monday, the company announced new e-commerce tools, including the ability to shop items via Stories and the Explore page.
Instagram has been testing the shopping tool in Stories since June, but it’ll roll out globally starting Monday. Brands can add one product tag sticker per Story, and users can tap it to see more information, such as price. On the Explore page — a hub for content recommended for you — a new shopping channel will display tagged shopping posts from brands you follow or may be interested in.
This isn’t the first time Instagram has launched shopping features. In recent years, its rolled out ecommerce tools that allow brands to tag their posts with individual products. Users can tap a photo to see details like price, and click out to the brand’s website to buy the item. Earlier this year, the company expanded these shopping tags to more countries, such as the UK and Brazil. Read More …
Source: money.cnn