Dubbed “Buy With Your Time,” the idea behind the new promotion is that customers usually spend an inordinate amount of time travelling to IKEA outlets, usually because said outlets reside on the outskirts of towns. In view of this, IKEA has added “time currency” prices for every item in its Dubai stores, which are based on the average Dubai salary. As such, customers are now able to buy products using all the time they’ve spent travelling to IKEA over the years (in addition to the usual dirhams).
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