Moving into online retail is a natural move for Square, which currently has more than 2 million merchants on its payments platform, but it isn’t quite going head to head with Shopify. Shopify, which has become a primary e-commerce platform, particularly for DTC brands, forecasted $1.1 billion in revenue in 2018. Square, which brought in $3.3 billion in revenue last year, wants to strengthen its relationships with sellers that are already on its payments system by equipping them with the ability to manage digital-to-offline interactions with customers. By integrating payments with inventory planning, delivery and other online-to-offline integrations, Square is looking to become a more encompassing e-commerce and retail solution for its partners.
Read More.. Source Digiday