Enhancing the user experience
Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. This helps them target their ads in a better way as well as create content in a better way.
Measuring performance
AI tools also help social media marketers track and analyze their every move. This means they can now track user-engagement, the performance of an ad on the social media platform and can get amazing insights about the content they post.
Thanks to artificial intelligence Hootsuite users can get clear insights about their customers and their choices. Hootsuite now supports a chatbot that can converse with humans and other bots capably. Plus, automation makes things easier for businesses and content creators on social media.
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