AMP — short for “Accelerated Mobile Pages” — is being hyped as the next big step for email, akin to how RCS is the next big step for mobile carrier text messages (also backed by Google, naturally). It has been around since 2015 or so, and has traditionally been used to help developers build faster, more responsive websites.
AMP can also make email messages more interactive and helpful. Instead of emails being a static container of text, images, links, and maybe an attachment or two, developers can create AMP-based emails that act like self-contained web pages; you won’t have to open a new browser tab or app to complete tasks like booking a hotel, opening attachments, or filling out a survey. Instead, you can do all these actions within the email.
Will this change how I use email?
Yes, insofar as it’ll make some emails look and act differently and reduce the number of external pages or apps you need to juggle for completing email tasks. But while AMP will likely make communication smoother for businesses and gives developers a wider toolset to use for email, in general, this new technology won’t change the messages you send to others.
Read More.. Source Life Hacker