Farfetch launched in 2008 with a clever premise: It would use the reach of the internet to create a single luxury-fashion marketplace, through which brick-and-mortar boutiques scattered around the world could easily find a global audience. Rather than each retailer having to figure out how to build and manage its own e-commerce site, Farfetch would handle the technical side. The stores just had to provide the products, and Farfetch would get a cut of the sales it enabled.
The idea worked
Source: qz.com