Running a grocery store or plumbing company may not be as sexy as the next Silicon Valley unicorn. But in the European Union, small businesses are accounting for two-thirds of employment.
While startups may seem like the cool, hip thing of the moment, this trend ignores the business owners who have long been able to make a successful living without the headlines and glamor: people who run small to medium-sized businesses (SMBs) that focus on providing an established product or service to their local market.
These days, it seems like almost anyone who owns a laptop is trying to launch their own startup. They all have a dream of turning their “great idea” into the next Lyftor Airbnb — in other words, a startup that goes from a few people sitting on boxes in the garage to a major power player that completely reshapes its industry.
4 reasons why running a small business beats owning a startup
Source : vavmy.com