UX and design teams are often instructed on very limited target users by a strategy or business function, and experience bias starts there. If the business doesn’t prioritize a user, then a design team won’t have the permission or budget to create experiences for them. So even if the company is pursuing human-centered design or employs design thinking, they’re often just iterating against a user profile based on commercial interests and not aligned with any definition of diversity in terms of culture, race, age, income level, ability, language or other factors.
Prioritizing a variety of experiences based on user needs requires either a fundamental change in design processes or leveraging machine learning and automation in creating digital experiences — both necessary in a shift to experience equity.
Read the full article on Tech Crunch