Imagine you’re navigating a website or watching an in-app ad when you’re suddenly redirected to a subscription page, even though you have no interest in whatever product is being marketed at you. Such tactics are what’s known as “dark patterns” — underhanded strategies that rely on “confusing language or unnecessary steps such as forced clicking or scrolling through multiple screens or listening to why you shouldn’t opt out of their data sale,” according to an infographic provided by the California AG’s office.
The tactics are more widespread than you’d imagine, and banning them under the CCPA is a step towards ensuring that consumers are protected from deceptive business practices.
Read the full article at Gizmodo