Two months ago, the CEO had had enough: He decided that his company was no longer going to sell its goods directly to Amazon. PopSockets would still sell its gadgets on Amazon, but through a distributor called iServe, one of the largest product resellers on the platform.
Barnett’s thinking was that the arrangement with iServe would provide PopSockets with a partner more amenable to terms that both sides could live with.
But Amazon had other ideas. The e-commerce giant notified Barnett that iServe would be barred from selling PopSockets devices on Amazon, citing a new policy. If that wasn’t bad enough, it also became clear to Barnett that unaffiliated sellers of his merchandise — merchants with whom PopSockets does not have any relationship — would still be allowed to sell on Amazon.
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