On Monday, the state of Michigan approved a charter for Superbia Credit Union, which will offer products and services specifically designed to meet the financial needs of lesbian, gay, bisexual and transgender customers, a demographic that has an increasingly appealing buying power for financial institutions.

“As the world’s only LGBTQ profit-for-purpose provider, Superbia is here to force the needed systemic change in banking, insurance and healthcare and install a new paradigm in funding LGBTQ social equality,” the credit union’s founder Myles Meyers announced on LinkedIn.

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