Why is everyone so enamored with e-commerce? Because of the promise that it makes life easy and eliminates friction.
The competitive threat of e-commerce has evolved from department stores and grocery stores to health care and banking.
In today’s changing marketplace, consumers are loyal to their relationships with brands. In turn, successful companies work carefully to ensure that their customers form these loyal relationships. If there were any doubt of the importance of this customer-centric approach, follow the customer relationship management (CRM) market, which is expected to grow to $81.9 billion by 2025.
Read More .. Source forbes
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