Addictive “brain hijacking” methods used by social media giants to keep users on their platforms have harmful effects, particularly on children, according to industry insider Rex Lee, who says the companies may be violating child protection laws and consumer protection laws by employing such techniques.
He said that social media apps, including those developed by Google, Meta, and Bytedance, are intentionally developed to be addictive. Part of what makes these platforms addictive is associated with brain hijacking technologies, which involve suggestive and manipulative advertising, he explained.
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