The POS financing space has seen a wave of fintechs emerge in the past few years that each count thousands of popular retail partners, giving them access to millions of shoppers. As it stands, the space has become crowded with digital-first upstarts. Marketing initiatives and use of signage at checkout will drive consumers’ awareness of POS financing options, which in turn will boost volume.
In response, legacy banks and store card providers have stepped up their offerings to mitigate the threat of being undercut by POS financing services. These developments could reduce the risk of losing out on volume that’s going through alternative financing options.
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