Walmart recently hosted the 52Sixty Summit in New York City, inviting teams from top brands to give them the topline on its new ad platform. It has been reported that top global brands attending the 52Sixty Summit included Procter & Gamble, Unilever, and Coca Cola to Mattel, GlaxoSmithKline, NBC Universal, and I’m sure there are more than a few other brands paying attention.
Why does this matter? There aren’t many brands these days who can take on Amazon (or Facebook and Google, for that matter), but Walmart?
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