The time is right for fintech startups that can change the game, but before you throw your hat in the ring, there are some key strategies you need to keep in mind, a vision to clearly outline, and some hard truths to take into consideration when breaking into the category.
The advantage that fintech companies have is that when you offer the kind of deeply personalized user experiences that consumers are looking for, you have a wealth of data and analytics at your fingertips to strengthen your offering and drive more successful marketing and engagement strategies for both current and new customers.
- Anticipate fintech trends
- Rethink traditional economics
- Find the unmet needs
- Collaborate
Read More.. Source Venture Beat