Price, trust and brand are no longer considered the ultimate differentiators in banking. CX has become the new battleground for banks. As customer expectations of simple, personalised experiences grow – and digital banks evolve their offering to better compete with the traditional lenders –the race for market share is on. Who’s poised to win?
High street banks, hampered by legacy technology, have struggled to keep pace with growing customer expectations, and the experiences being provided by a wave of agile, digital disruptor’s who have recently entered the market.
Read More.. Source: Digitaldoughnut