Faced with these challenges, sales organizations need to refocus, retool, retrench, and, in most cases, to prepare for the eventual rebound.

A More Digitally Savvy Sales Organization. Practically every aspect of the sales organization will accelerate down the path of digital value and innovation. Sales managers will become more comfortable coaching and managing remotely. Sales organizations will leverage technology to make sales recruiting, training, and other programs more effective and efficient. We expect many field sales organizations will emerge from this difficult time with a digitally savvier sales culture that is well-positioned to drive future success.

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