For all the advances in banking, the dread of filling out forms to open an account or rerouting automatic payments keeps many longtime retail customers from trying a new bank.
But with the Amazonification of online retail and, with it, customer expectations of simpler user experiences, banks cannot take existing customers for granted.
Younger customers are flightier: 11% of all U.S. banking customers switched accounts in 2016, the latest available data provided by Accenture, but the average was 19% among millennials.
Read More.. Source American Banker