The No Surprise Act (NSA) and Transparency in Coverage rule recently issued by the Biden Administration is sending ripples through the healthcare sector, with firms racing to create new digital tools that enable consumer choice while bringing efficiency and clarity to the payments process. NSA transparency rules are already in force for providers. Payer rules are going into effect in 2022. Progress in Electronic Medical Records (EMR) and the portability of highly sensitive personal healthcare data generally are also daunting when creating end-to-end digital experiences.

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